Is the printed stationery market endangered by the internet?
When I decided to launch my custom printed stationery business I had some reservations. Yes! People loved the personalized sticker labels and custom greeting cards I made for myself hence me deciding to offer them for sale. But as a new entrepreneur, of course, I had to try anticipate trends in the market. Especially that now in the US and else where in the world, more and more people are going online for business and personal purposes. What percentage of them STILL use and buy paper stationery of any kind?
After a quick search in Google revealed thousands upon thousands of hits for stationery businesses, I quickly realized that what I really needed to worry about was competition. Not only the printed stationery field is thriving but the competition is something fierce with all sorts of dealers big and small from wholesalers, suppliers, retailers, to specialized services. It is indeed a huge and extremely crowded pond.
So how does a tiny baby fish (like Paper Follies) find its niche in this huge pond? Originality is the keyword, folks! There are many customized stationery dealers out there, but only 1 Paper Follies. And we speak French too (Parlez-vous Français?)
Printed Stationery Vs Electronic Stationery
April 21, 2006Is the printed stationery market endangered by the internet?
When I decided to launch my custom printed stationery business I had some reservations. Yes! People loved the personalized sticker labels and custom greeting cards I made for myself hence me deciding to offer them for sale. But as a new entrepreneur, of course, I had to try anticipate trends in the market. Especially that now in the US and else where in the world, more and more people are going online for business and personal purposes. What percentage of them STILL use and buy paper stationery of any kind?
After a quick search in Google revealed thousands upon thousands of hits for stationery businesses, I quickly realized that what I really needed to worry about was competition. Not only the printed stationery field is thriving but the competition is something fierce with all sorts of dealers big and small from wholesalers, suppliers, retailers, to specialized services. It is indeed a huge and extremely crowded pond.
So how does a tiny baby fish (like Paper Follies) find its niche in this huge pond? Originality is the keyword, folks! There are many customized stationery dealers out there, but only 1 Paper Follies. And we speak French too (Parlez-vous Français?)
Posted in Commentary | Tagged online personalized stationery, online stationery, printed stationery |